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Talk about your hard workers! Band groups are awesome when it comes to putting forth the effort it takes for fundraising success. The key is making sure they have the right fundraiser that will leverage all that energy.

In this article, we’ll consider three band fundraisers that:

Take some effort
Are perfect for medium-sized groups
Produce excellent results

Citrus Fruit
One band fundraiser that fits the easy fundraiser formula is selling cases of citrus fruit shipped direct from the Florida groves.

Here, the band members use an order-taker brochure to explain the offering to prospective supporters.

You really need to go door-to-door or sell from a merchant table to achieve the kind of numbers where you’ll raise substantial funds. This is perfect for a band group with enough members to canvass entire neighborhoods by working in pairs.

Customers can choose from Navel Oranges, Tangelos, Tangerines, Red Grapefruits, and mixed cartons. Order sizes range from ten pounds all the way up to forty pounds.

A common size is 2/5 of a bushel or 20 pounds. Generally, you can expect to pay roughly $8 for this size and make a profit of $4 each. These are rough prices because citrus fruit can vary in price based on weather patterns and availability.

Citrus fruit is a wintertime offering with availability best between mid-November through mid-April. There are discounts for large orders and bonuses for ordering a whole truckload.

Christmas Wreaths
Another band fundraiser that’s a good fit is selling Christmas wreaths via an order-taker brochure.

It’s another late fall fundraiser that takes advantage of a holiday “must have” decoration.

Since they’re made fresh, you can get an early jump on the retail stores and conduct your fundraiser as an order taker before Thanksgiving.

There are a number of offerings in addition to the traditional door wreath.

Suppliers also offer door swags, mantelpieces, centerpieces, candle wreath packs, and fresh cut holly. Prices range from $17 up to $50.

Profits are approximately 40% of the selling price on most items, so it makes a great band fundraiser because the total revenue is high.

It doesn’t take a rocket scientist to see how quickly your band profits can add up with an aggressive marketing campaign. You need to set some high goals for each band member, such as ten sales each before Thanksgiving.

Delivery is easy, with each wreath sealed in a plastic bag to preserve freshness. Get your orders in early and allow two weeks minimum for delivery.

Coffee Fundraiser
A third band fundraiser that produces great results is a coffee sale. Like the other two fundraisers we’ve already discussed, a large selection of pre-bagged coffee products are sold via an order-taker brochure.

Your supporters can select from twenty or more flavors. Most suppliers have small “dollar bags” or the better selling half-pound package.

Usually, the cost for a half pound of quality coffee is $3, and the retail price is $5 or $6. You can offer a choice of whole bean, or ground varieties.

The idea here is to tap into the market for something that almost every household buys regularly, then expand upon it with multiple flavors.

Their names conjure up images of a cup of coffee wafting delicious aromas throughout the kitchen – flavors like Hazelnut, Toasted Almond, Hawaiian Coconut, Butterscotch, or Morning Glory.

Again, success is best achieved by presenting your offering to large numbers of prospective supporters. Set up a table at any event that draws a large crowd. Offer samples from tiny paper cups. Get the word out to as many people as you can.

Your band group works hard. Make sure you pick a band fundraiser that works just as hard by being impossible to resist.

Looking for tips on writing a better fundraising letter? Use these quick tips  to craft your next donation request letter. Feel free to modify the sample letter below to fit your specific needs.

-Good news – Always start the letter with a series of good news
- Use bullets to build momentum and make entire letter entertaining and informative
- Use foreshadowing to tease your reader and keep him or her reading.
- Create a widow at the end of the first page (a thought that’s finished on page two)
- Make your reader turn the page
- Describe what you want to do next
- Tell what you’re going to do.
- Why you’re going to do it.
- How you’re going to do it.
- What results you expect.

List suggested contribution amounts
- Use even numbersin graduated amounts
- Offer a monthly auto charge credit card option ($10 a month is $120 a year)
- Include a blank line for write-in amounts
-Remind readers that their contribution is your budget – Your successes have been possible because of their past contributions
- Thank them!

Use P.S.’s for skimmers
- May titillate skimmers and get them to read the entire letter.
- To create a sense of urgency.

Sample Donation Request Letter

Date

Dear Name of sponsor,

On (date of event), I will join hundreds of others to help end the devastating effects of multiple sclerosis by (riding/walking/skating) in the MS (event name). By making a pledge on my behalf, you are supporting research and local services to those affected with this unpredictable disease.

Give details – Tell your story: I have a personal stake in this particular event. My (dad, aunt, sister) has MS. Not only do I want to help him/her, but also the many others diagnosed with MS. MS is a disease that affects the central nervous system. Some symptoms of MS may include loss of balance, impaired vision and hearing, fatigue, muscle weakness and, in some,
paralysis. Even simple everyday living skills become increasingly difficult.
Everyone is affected differently by these symptoms.

My goal is to raise at least (specify dollar amount) this year, which represents $1 for every person with MS registered with our local MS Chapter. Please help me reach that goal with your pledge. Your donation is tax deductible. If you wish, you may mail all or part of your payment amount today in the self-addressed stamped envelope enclosed with this letter.

Otherwise, I will collect your pledge after the event. Please make your check
payable to the National MS Society. My deadline to get my pledges in is (deadline date).  Following the event, I will send out a brief recap of the MS (event name) to all my sponsors.

Thank you in advance for your support. Please call me if you have any questions or comments about the MS (event name).  I can be reached at (phone number).

Sincerely,

Your name

Successful fundraising requires following certain fundamental steps.   Here are two things you have to do with every fundraiser:

1) Increase community awareness of your need

2) Increase community awareness of your offering

Everybody reading this instantly thinks, “Yep, we’ve got that covered.   Everybody in our group knows what we’re doing.”

Let’s take a closer look and see, shall we?

Creating Awareness Of Your Fundraising Need:
1) Can your need be expressed in a single sentence?
2) Has everyone in your group memorized that sentence?
3) Is expressing your need a part of your approach to all supporters?

Test your group from top to bottom.

Randomly ask individuals to tell you why your group is raising money.

I absolutely guarantee you that you’ll be surprised at how weak the  various answers are.

In many groups, more than 50% of those involved with the fundraiser will not be able to tell you in a single sentence the specific reasons why they are raising money.

What about outside your group?

Can you honestly say that you’ve exhausted every possible approach in  getting the word out to the community about your fundraiser?

Does everybody know why you need money?

Have you done each of these?

Flyers
Posters
Press release
Roadside signs
Newspaper coverage
Public service radio announcements
Pre-kickoff letter, postcard, or email campaigns

Or, are you assuming that all you have to do is tell someone that you’re doing a fundraiser and that they’ll be glad to help?

Two problems with that approach. One is that most of your group can’t effectively communicate your need.

The second is that you are already assuming that your group has more than enough prospective supporters to meet your goal.

Both these problems limit your potential results.

Consider these three points:

One, if your need isn’t communicated clearly and concisely, it will not be understood and internalized as a deserving cause by your prospective supporters.

Two, if your sellers don’t really understand your group’s need, then they won’t push as hard to meet that need.

Three, if your need isn’t general knowledge in your community, then your fundraising job will be that much harder.

Think of “getting the word out” as being similar to softening up the beachhead during the Normandy invasion. If you don’t do the advance prep work, you’re much more likely to  meet a hostile response.

Creating Awareness Of Your Fundraising Offering
The second fundraising fundamental goes hand-in-hand with creating an awareness of your need.

Creating an awareness of your offering is just as important as telling people why your group needs money.

Your fundraising need and your fundraising offering should be closely linked in all your communications.

At the same time you are getting the word out, you need to make sure the message gets through on exactly what your group is doing to raise funds.

Just as with expressing your need, everyone in your group should be able to sum up your fundraising offering in a single sentence.

That sentence should also reinforce the emotional foundation that is derived from recognition of your need.

So what in the heck does all that mean?

Put simply, if someone believes your need is real and agrees with the value proposition of your offering, they will help you.

And what’s your fundraising value proposition?

It’s a summation of your offering, combined with a reminder of your need, that’s expressed in a way that informs each prospective supporter of what’s in it for them.

In other words, your prospect needs to:

1 – Be aware of your need
2 – Be linked to it on an emotional level
3 – Be in agreement that your offer has real value in it for them

Getting your need and your offering across to as many potential supporters as possible is the essence of fundraising.

Take the time to develop single sentence statements for your fundraiser covering both of these fundraising fundamentals.

Teach everyone in your group how to communicate these basic value statements when they talk to prospective supporters.

Conclusion

Executing well on these fundraising fundamentals — communicating your need and communicating your offering — ensures that your fundraiser will be a smashing success.